SoulInLight - CRAFSTMANSHIP
Soulinlight is to be used as a wellness instrument — Soulinlight supports the productivity of organic beehives, contributing to the vitality of nature. By supporting conscious apiaries, it helps restore bee health, biodiversity, and the well-being of Mother Earth. Bees are sacred creatures whose life's work sustains life itself. The Egyptians believed that bees were born from the tears of Ra, the Sun God, and were intended for the exclusive use of spiritual leaders. The Greeks revered bees as messengers carrying prayers from Earth to Heaven. The light of the flame symbolizes the soul's light.
Through the art of touch and intention, we ask our artisans to embody positive emotions while creating our pieces. Ancient history tells us about the memory of clay. As Masaru Emoto’s research revealed, water is a life force, a living consciousness shaped by thoughts, emotions, and the environment itself. SoulInLight gives voice to the invisible, making it visible—an echo across time and space to illuminate and share the light of heart-minded beings.
SPREAD THE LIGHT
Brand Concept + Identity + Meaning + Purpose + Strategy
The logotype is a powerful representation of SoulInLight’s core values and vision. It combines three significant Native American symbols: the Thunderbird footprints, the protective arrow, and the Wisdom Eye. The Thunderbird footprints symbolize strength, transformation, and protection, guiding us on our journey. The protective arrow represents our commitment to safeguarding and directing wisdom and knowledge. The Medicine Eye embodies insight, clarity, and spiritual awareness, essential in illuminating our purpose. Together, these symbols create a unified image that signifies "A Bright Prospect For The Protection Of Wisdom," reflecting our mission to nurture and protect the wisdom that lights our way. Thank you for joining us in this beautiful symphony of life, where we all play our best notes.
Birds symbolize light-hearted freedom. The tracks are meant to indicate a specific direction.
A medicine man was thought to have magical healing powers and could see into the future. The outer lines of the symbol represent the four corners of the Universe. The inner lines represent the Spirit world. The center circle represents the eye of the Medicine Man and his spiritual vision.
Arrows are portrayed in the symbol of Protection because they were the Native American’s main form of defense. The circle wrapped around the two arrows signifies family ties, closeness, and protection
H A R M O N Y K I T
8 Beeswax Candles 120 min/Candle
Heart-Meditation Letter
Metal candleholder
Linen Bag
Collaboration - Creative Direction - Meaning & Purpose
Brand Conceptualization and Development
Logotype and Brandmark
