CARAVANA - CRAFTSMANSHIP + E-COMMERCE

Upon graduation, Carlota began her freelance journey at CARAVANA. She took on a multifaceted role across various departments, ensuring each brand interaction, whether tangible or intangible, aligned with the company's core values and culture. Her responsibilities included managing global marketing strategies, planning and organizing online and offline content, as well as supporting VIP and celebrity relationships. She crafted the brand's online and offline presence, coordinating photoshoots, scouting models, and producing fashion short films. Her role encompassed managing marketing efforts across graphic design, social media, digital marketing, and launching an e-commerce platform. She also led event management and brand collaborations, securing the NET SUSTAIN certification from Net-a-Porter for CARAVANA.

Supporting operations in London, Miami, Tulum, Mykonos and Ibiza, CARAVANA's pieces were available through its online platform, www.caravana.land, as well as  50 stockists worldwide including Net-A-Porter and Farfetch. The Mykonos flagship store contributed to growth and profit by organizing exclusive events featuring VIPs like Martha Graeff, Anja Rubik, Toni Garrn, and Gigi Hadid. Personalized guest experiences, immersive rituals, branded gifts, and bespoke shopping opportunities were created, and concierge services and private sales at select villas were introduced, expanding CARAVANA's client base.

Carlota coordinated cross-functional teams between the London office, headquarters in Mexico, and external agencies/freelancers, leading creative initiatives and brand development with founder Jacopo Janniello. Her efforts facilitated CARAVANA's market expansion through partnerships with Casa Jondal in Ibiza and the opening of a flagship store in the Miami Design District during Art Basel week. She secured VIP attendance and promoted ongoing programs such as sound healing sessions, meditation workshops, and ceremonial gatherings with partners like Plant The Future, Faena, and Sacred Space. Influencer partnerships with figures such as Aggie Lal were established, driving engagement and sales. Personal shopper visits were arranged to enhance the shopping experience and attract new clientele. Through strategic planning and partnerships, Carlota supported the positioning of CARAVANA as a brand linked with spirituality, craftsmanship, and community.