As Creative Director, she led the conceptualization and development of Aguamadera, overseeing the entire process from brand identity creation to post-opening operations. By collaborating with interior designers and constructors, she ensured that every detail aligned with the creative vision. Through strategic visual content and partnerships, she positioned Aguamadera as a sought-after destination for luxury travelers seeking a holistic, restorative experience.

Her marketing efforts were centered around key brand pillars: culinary experiences (fire-cooking restaurant and four-hand pop-ups ‘NAPKIN SERIES’ ), sustainable land practices (homegrown produce and beehives), unique soundscapes (Raw Nights & Kitchen Sways music programming), wellness (services and treatments), artistry and craftsmanship (retail pop-ups, exhibitions, and workshops), and connectedness (partnerships, retreats, and events). These initiatives transformed Aguamadera into a cultural hub, particularly during events like Art Week Ibiza, driving both brand awareness and guest engagement.

In public relations, she secured prominent features in leading publications such as Harper's Bazaar Arabia, Elle Decor, and Condé Nast Traveller, elevating Aguamadera’s profile internationally. The brand also attracted attention from prestigious entities like the Rolls-Royce Club. Collaborations with local brands like Maven Collection, White Ibiza, and L’Officiel further strengthened its presence both globally and locally, distinguishing Aguamadera in a competitive market.